Breakthrough Marketer

List Building at the Speed of Trust


By SaRita Custis

Chief Business Growth Strategist

List building does not mean putting a sign up form on your web page and expecting everyone in your target market to magically find your opt-in form and sign up to be on your mailing list.

List building encompasses all of those things you do every day to:

  • Find targeted prospects by getting your message in front of the right people.
  • Put them on your prospect list by enticing them to sign up to your mailing list (or follow you on social media – a topic we'll jump into soon).
  • Put them on your customer list by persuading them to make a purchase.
  • Put them on your VIP list by convincing them to spend even more with you.

Simply put, list building is your business.

Struggling to build your list? Click here to get The List Building Death Trap and learn how to avoid the top 10 mistakes that could totally destroy your list building efforts.

One thing a lot of people struggle with is figuring out what to give away in order to get someone to opt in to their mailing list.

If that sounds like you, you're in the right place – let's take care of that right now.

First, let's be perfectly clear. You don't HAVE to give away a gift in order to get someone to sign up. You can simply use curiosity and entice visitors to opt in to find out what the big secret is.
Giving a gift to start building relationships in your market is a simple matter of tapping into the minds of your prospects to find out what they want RIGHT NOW.

Your gift – I like to call it a Trust Builder – should be short and to the point. In fact, it should provide one solution to one problem.

Let me say that again. Provide one solution to one problem.

Put some time into reading what your prospects are talking about online. Visit forums, blogs, and social media sites and simply pay attention to the problems that crop up over and over again.

One of the easiest ways to get direct input from your prospective customers is to visit and look at the reviews of your competitor's products. Look for phrases like “But I wish it had included…” or “But I still don't know how to…” or even “I wish someone would just show me how to…”

Statements like these will give you ideas for providing specific solutions for individual problems. Pick one, especially if it comes up a lot, and create a product that answers the question, solves the problem, or otherwise satisfies the need.

Then give it away, but keep paying attention to the conversation so you know how to continue helping your community in the future.

If you need ideas, you can download my infographic “7 Kick-Booty Trust Builders To Establish Authority And Grow Your List”.

It has some of the most effective ideas for delivering value to your audience immediately.

Just go to to grab it. It's free, no opt-in required or anything, just download it and use it to create your own trust builders.

The important thing is, don't think about it, just do it. If you can't decide which of the five is best, start at the top left and do that one. Focus 100% on giving value to your market.

Here's the link again:

And as always, if you have a question you'd like me to answer, just send it in at